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To be fair, not all pay VPN services are legitimate, either. It's important to be careful who you choose. Over on ZDNet's sister site, CNET, I've put together an always up-to-date directory of quality VPN providers. To be fair, some are better than others (and that's reflected in their ratings). But all are legitimate companies that provide quality service.
Everything you do on the Internet has to pass through your own ISP before reaching the destination. So, when you request Google, for example, the information is sent, unencrypted, to your ISP and then passes through some other channels before reaching the server that holds Google’s website. Basically, VPN services privatize information that can be read by ISPs or any other agency that inspects your traffic.
^ Cisco Systems, Inc. (2004). Internetworking Technologies Handbook. Networking Technology Series (4 ed.). Cisco Press. p. 233. ISBN 9781587051197. Retrieved 2013-02-15. [...] VPNs using dedicated circuits, such as Frame Relay [...] are sometimes called trusted VPNs, because customers trust that the network facilities operated by the service providers will not be compromised.
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VPN technology was developed as a way to allow remote users and branch offices to securely access corporate applications and other resources. To ensure safety, data travels through secure tunnels, and VPN users must use authentication methods -- including passwords, tokens or other unique identification procedures -- to gain access to the VPN server.
The NordVPN client provided one of the most attractive interfaces, and connecting to a VPN server was straightforward and very quick. We found performance to be somewhat spotty, however, with our fastest connection running at 53 Mb/s down and 26 Mb/s up, compared to 125 Mb/s down and 20 Mb/s with the VPN connection turned off. We did have an issue connecting to Netflix, but Amazon Prime Video ran without issue. Our other internet tests went without a hitch.
TunnelBear has some strong supporters among Wirecutter’s staff. The company has a public history of transparency, staff listings, and the clearest privacy policy of any VPN service we’ve found, plus TunnelBear is one of the only VPNs to release a public audit of its system. But the service was one of the least reliable we tried. In four of our 18 connection tests, we managed broadband speeds; in a handful of others TunnelBear was well below the average, and in even more it failed to provide a usable connection at all. As we were writing this guide, security giant McAfee announced that it had acquired TunnelBear. Fans of the service should keep an eye out for changes to its privacy stance and transparency as the US-based firm takes over.
Using a VPN can also let you appear to be anywhere in the world that has a VPN server to connect with, allowing the streaming of content in unapproved places. While traveling in China, Azerbaijan and other places, I’ve logged onto a US-based VPN server to watch Hulu and Netflix programs rather than the hotel’s lame pay-per-view movies. To the servers, I appeared to be in the U.S. and able to stream content.

VPNs can make your browsing private, but that doesn’t necessarily mean you’re anonymous. VPN services can and do log traffic (even the ones that say they don’t log do need to log some information, or they wouldn’t be able to function properly), and those logs can be requested by the authorities. Think of a VPN as being like curtains: people can’t peek through your curtains if you’ve got them closed, but curtains won’t hide your house.

Beyond the CNET directory, it's always good practice to search "the Google" for a company or product name and read the user reviews. If you see a huge number of old complaints or new complaints suddenly start showing up, it might be that there's been a change of management or policies. When I'm looking for a service, I always base my decision partially on professional reviews and partially based on the tone of user reviews.

Sadly, I engaged PIA, the number one rated and paid a "great price" for a 3 year service only to findout that dur to a recent SMTP abuses they no longer can be used when using Microsoft servers. So, all of my outbound email is rejected from Microsoft Servers due to this policy. In itself, fine, but as I enrolled in this service and while setting up the servie at no time was this mentioned nor, prior to a May 15 issue, was this a problem.
Since we're living in a connected world, security and privacy are critical to ensure our personal safety from nefarious hacks. From online banking to communicating with coworkers on a daily basis, we're now frequently transferring data on our computers and smartphones. It's extremely important to find ways of securing our digital life and for this reason, VPNs have become increasingly common.
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