When you browse the web while connected to a VPN, your computer contacts the website through the encrypted VPN connection. The VPN forwards the request for you and forwards the response from the website back through the secure connection. If you’re using a USA-based VPN to access Netflix, Netflix will see your connection as coming from within the USA.
The VPN services market has exploded in the past few years, and a small competition has turned into an all-out melee. Many providers are capitalizing on the general population's growing concerns about surveillance and cybercrime, which means it's getting hard to tell when a company is actually providing a secure service and when it's throwing out a lot of fancy words while selling snake oil. In fact, since VPN services have become so popular in the wake of Congress killing ISP privacy rules, there have even been fake VPNs popping up, so be careful. It's important to keep a few things in mind when evaluating which VPN service is right for you: reputation, performance, type of encryption used, transparency, ease of use, support, and extra features. Don't just focus on price or speed, though those are important factors.
First and foremost, using a VPN prevents anyone on the same network access point (or anywhere else) from intercepting your web traffic in a man-in-the-middle attack. This is especially handy for travelers and for those using public Wi-Fi networks, such as web surfers at hotels, airports, and coffee shops. Someone on the same network, or the person in control of the network you're using, could conceivably intercept your information while you're connected.
HotSpot Shield is a product that has had some ups and downs in terms of our editorial coverage. Back in 2016, they picked up some very positive coverage based on founder David Gorodyansky comments about protecting user privacy. Then, in 2017, a privacy group accused the company of spying on user traffic, an accusation the company flatly denies. Finally, just this year, ZDNet uncovered a flaw in the company's software that exposed users. Fortunately, that was fixed immediately.